Harvard Pilgrim names CT head

Health insurer Harvard Pilgrim, which has operations in Hartford and began selling plans in Connecticut last year, has named its executive in charge of Connecticut operations.

Jason Madrak, the former chief marketing officer for the state’s insurance exchange Access Health CT, now will be Pilgrim’s vice president for Connecticut, in charge of the Massachusetts insurer’s Nutmeg State business.

While at Access Health CT, Madrak developed the initial go-to-market plan for the Connecticut health insurance exchange. Prior to that, he was vice president for consumer experience at insurer WellPoint, which since has been renamed Anthem.

Madrak is a graduate of UConn who received his MBA in marketing and economics from New York University.