City Steam Brewery is expanding its Naughty Nurse Amber Ale line, among Connecticut’s top selling craft beers, to include a hoppy take on the Hartford classic: Naughty Nurse IPA.
The Naughty Nurse expansion has been good for local business. The brewery partnered with West Hartford creative agency Wondriska Russo in the development of new branding and packaging, and West Hartford print shop Fresh Ink in the creation of new marketing apparel in support of the release.
Brewery owner Wallace Ronald said, “We are expanding on a treasured brand, at a time of unparalleled competition in the market. This required investment in external artistic resources to help get it right. We couldn’t be more pleased we were able to partner with such exceptional Hartford-area talent.”
City Steam will launch the new beer with an outdoor release party on Temple Street, directly adjacent to the brewery, on Oct. 29 from 5 to 8 p.m. The event will include live music, food and drink specials and promotional giveaways. The beer will be available for retail distribution in November.
