The Hartford Athletic has announced a new partnership with Coca-Cola Northeast to make the beverage company the official carbonated soft drink sponsor of the soccer club.
As part of the partnership, Coke Northeast will supply beverages at all Hartford Athletic games and events, as well as at the new Day Hill Dome sports complex in Windsor.
Financial terms of the deal were not disclosed.
Fans will also have access to promotions, giveaways and special events featuring Coca-Cola products throughout the soccer season, the Athletic said.
This is the latest in several partnerships for the soccer club, which is in its sixth season at Trinity Health Stadium. Naming rights for the stadium were secured in 2022, and the club has seen major changes from stadium improvements, new players and coaching staff additions, and new CEO Nick Sakiewicz, who came on board in 2023.
The club has 10 new sponsors this year and 14 returning sponsors with multiyear contracts, including Trinity, The Hartford, Stanley Black & Decker, Liberty Bank, the Athletic said.
