LifestyleCX, a Guilford-based company focused on matching customers with senior services, announced that it is doing its latest raise through crowdfunding platform StartEngine.
Users of the platform can invest in LifestyleCX for as little as $100 with StartEngine, which employs “Shark Tank” celebrity Kevin O’Leary as a strategic advisor.
LifestyleCX connects customers to aging services and offers subscription-based software for aging service providers. The company plans to use the StartEngine funding to market its AgingChoices platform and scale the company, according to a statement.
LifestyleCX co-founder and COO Brenda Limone said, “We are so excited to offer everyone the opportunity to be part of changing the future of aging by investing in us through StartEngine.”
The company has partnered with Maplewood Senior Living, LCB Senior Living, Vitality Living, and Juniper Communities on its platform and works with REITs like Columbia Pacific Advisors, according to co-founder and CEO Terri Sullivan.
“These partners are thought leaders in the industry and are helping us improve the customer experience in senior care,” Sullivan said.
LifestyleCX took part in the 2018 Accelerator for Biosciences in Connecticut program and is a Connecticut Innovations’ portfolio company.
According to its 2021 annual report, StartEngine had raised $297 million from all offering types as of March 1, taking part in 49 Regulation A offerings and acting as intermediary for 585 offerings. The company launched its crowdfunding operations in June 2015.
Contact Liese Klein at lklein@newhavenbiz.com.
