The Connecticut Green Bank has signed Glastonbury marketing firm Cronin & Co. to help advertise clean energy programs and produce an annual report.
The Green Bank is transitioning from its original Clean Energy Finance & Investment Authority name and mission to use a more user-friendly moniker. Cronin will serve as marketing partner, providing advertising, media relations, and interactive work. Cronin’s first assignment will be to produce an annual report.
CEFIA was established by state legislation in 2011, taking over the duties of the Clean Energy Fund. Since its founding, the Green Bank has worked to leverage public funding to raise private capital for programs like renewable energy installations and commercial property efficiency upgrades.
