Glastonbury digital marketing agency Cronin and Co. is dropping part of its name as part of a rebranding effort that aims to reflect the speed at which contemporary marketing moves.
Kim Manning, Cronin’s principal/CEO, said the name “Cronin and Company” has been shortened to Cronin, and a new logo has been designed to include the pixel, which represents both the creative and analytical capacities of the business. Internally, the company also has “re-imagined” and restructured departments while amplifying brand insights, content strategy and creation and video production.
“Our new tagline ‘Truth Wins’ underscores the agency’s belief that the truth is at the core of every brand, and when it’s articulated and directed toward people who share that truth, the brand soars,” added Steve Wolfberg, principal/chief creative and growth officer at Cronin.
The 70-year-old company has grown from an advertising agency dedicated to serving small banks to a full-service agency with national and regional clients. Today, more than half of the work supports digital promotion, and Cronin’s technology and innovation team now comprises a quarter of the company’s 77 employees.
