Fairfield conglomerate General Electric announced Wednesday it would invest $1 billion in its appliance division, based on consumer views on how appliances should behave at home.
GE Appliances, based in Louisville, launched a 14-week campaign to create awareness of the new products, including television commercial, social media, and other digital assets.
The new appliances are designed to be less utilitiarian and more add to the kitchen as a living space.
GE estimates the $1 billion investment will create 3,000 American jobs.
