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Farm’ton’s Keiler wins ADP Retirement marketing bid

Farmington marketing-advertising shop Keiler landed a major marketing project for a division of Automatic Data Processing Inc. to tout its retirement services, authorities say.

Keiler says ADP Retirement Services, of Florham Park, N.J., hired it after a competitive review of several agencies to develop sales and marketing tools.

Keiler didn’t disclose potential billings for the ADP contract.

Overall, ADP Inc. is best known as an electronic payroll-processor for companies big and small, generates about $10 billion in annual revenues.

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With a staff of 50, 40-year-old Keiler says its client global client roster includes New Britain toolmaker Stanley Black & Decker the WNBA Connecticut Sun pro basketball team, Lockheed Martin, Deloitte, SimplexGrinnell.

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