Connecticut’s retail energy suppliers want in on the consumer buying spree on Black Friday.
The Retail Energy Supply Association, a trade association representing suppliers from 14 states including Connecticut, wants consumers to shop for better priced electricity the Friday after Thanksgiving.
Retailers operate in deregulated states, such as Connecticut, where businesses and residential customers can choose to purchase their electricity from a supplier, instead of relying on the default utility rate. The advantage of a supplier rate is it can be lower, steadier, rely on only environmentally friendly forms of generation, or a combination of the three.
Connecticut’s retail suppliers aren’t offering any special deals on electricity – a staple of Black Friday shopping – but are trying to use the national buying spree as a way of motivating more customers to switch.
More than 645,000 utility customers in Connecticut have made the switch to an electric supplier, representing 42 percent of all utility customers.
