Edible Arrangements in Wallingford has added three to its ecommerce team as the company tries to expand its social media reach.
Wambui Kihanya will oversee the company’s digital division and monitor activity and engagement across online media channels. Prior to joining Edible Arrangements, Kihanya spent five years working at Microsoft, optimizing search, display and mobile campaigns for advertisers.
Jenn Rohrer becomes ecommerce analytics director. Rohrer had worked for the direct marketing division of Brady Corp. as the senior online acquisition manager. She also has experience working in various marketing roles at The Wisconsin Food and Gift, W.W. Grainger and Go Daddy.
Melanie Martinez joined the company in 2011 as project coordinator and was recently promoted to social media strategist. Her new responsibilities will include managing the company’s social media channels on Facebook, Twitter, Pinterest, Google+ and Instagram. Prior to joining Edible Arrangements,
Martinez worked for the Pert Group, a marketing research firm in Farmington.
Since January, the company has hired 12 new employees at its corporate headquarters, and says it is on track to meet its goal of adding 75 new employees this year.
