Connecticut franchisor Tariq Farid is launching a new Atlanta tech company whose software systems aids other franchise companies and small businesses to meld their sales, operations and marketing activities.
Founder and CEO of fresh-fruit franchisor Edible Arrangements in Wallingford, Farid announced Tuesday that earlier this year he acquired former eMaximation, a franchise solutions provider, and rebranded it as Naranga.
Since then, Naranga has improved its existing systems and expanded its suite of products and services that can be used via smartphones and other mobile devices.
“Naranga’s products will allow franchise chains to take control of their brand with simple, flexible tools that drive sales, improve operational efficiency, and allow them to easily connect with their franchisees,” Farid said in a statement.
In August, Farid acquired the e-commerce operations and trademarks for FruitFlowers, a rival fresh-fruit vendor that served the Pennsylvania and Delaware markets.
