Just call it Dunkin’.
Starting in January, Dunkin’ Donuts will drop the “Donuts” from ads, packages and signage at new and remodeled stores, as well as its social media accounts.
The makeover is part of Dunkin’ Brand’s efforts to relabel itself as a “beverage-led” company that focuses on coffees, teas, speedy service and to-go food including — but not limited to — doughnuts.
“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customer,” said Dunkin’ Brands CEO David Hoffmann in a statement Tuesday.
In Hartford, Dunkin’ Donuts Park, home to the Double-A Hartford Yard Goats, may also undergo a rebranding after the Canton, Mass.-based purveyor of coffee, donuts and sandwiches ended months of speculation Tuesday.
Dunkin’ Brands in a statement Wednesday said it has not made a decision on whether to rebrand the park, which is headed into its third year of operation. Officials did not release how much it pays for annual stadium naming rights in Hartford.
Dunkin’ Donuts Park, which was named minor league baseball’s best ballpark in June, led the Double-A Eastern League for the second year in attendance drawing 408,942 fans in 2018.
Joe Cooper contributed to this updated report
