When Hartford’s ballpark opens for its inaugural season in 2016, it will bear the name of the ubiquitous New England coffee and breakfast retailer Dunkin’ Donuts, the Hartford Yard Goats announced Wednesday.
Dunkin’ Donuts Park will play host to 71 home games beginning in April 2016.
The Double-A team, currently called the Rock Cats, is playing its final season in New Britain this year.
“Dunkin’ Donuts is a world-class brand that is loved by all and I can’t think of a better partner to have made a commitment to the city of Hartford, the Yard Goats Baseball Club and the great fans of the region,” team owner Josh Solomon said in a statement.
The price of the sponsorship was not disclosed, but a city consultant estimated last year that the park could get $340,000 for naming rights in 2016.
The sponsorship includes signage at the park’s main entrance, atop the park’s video board, and a logo mowed into the outfield grass. The park will also sell Dunkin’ Donuts coffee exclusively, the team said.
The park will also have a branded section of seats called the Dunkin’ Dugout.
The company also holds the naming rights to the former Providence Civic Center in Rhode Island, which became the Dunkin’ Donuts Center in 2001.
