CüR Media has launched a strategic partnership with DigitasLBi, a global marketing and technology agency. It’s the next step toward the Glastonbury company launching its self-named next-generation music streaming app later this year.
“We are excited to team up with the proven leaders at DigitasLBi to attempt to change the face of the music streaming industry,” said Tom Brophy, founder and CEO of CÜR Media. “As a Top 10 global agency, DigitasLBi’s expertise in brand building and creativity is unparalleled in the industry. We look forward to working together to successfully drive the expected roll out of CÜR this year.”
In 2014, the pre-revenue CÜR reported a 2014 net loss of $6.2 million as R&D and other spending ramped up. That was up from a $1 million loss in 2013.
In April it received $3.2 million from shareholders exercising warrants at a discounted price. Warrant holders exercised nearly 6.5 million $2 warrants at a price of 50 cents per share, the company said. Cür said at the time the money was for general corporate purposes and to help finish its product, including potential payments to music labels.
In July, the company hired Jay Clark as chief content officer. His responsibilities include developing professionally curated genre stations for CÜR Music. He is the former executive vice president of programming at Sirius Satellite Radio, where he and his staff were responsible for the development and innovation of Sirius’ initial 68 channels of music, eight channels of sports, and 44 channels of news, information, and variety programming.
