The state plans on launching a Recycle CT campaign by the end of the year in order to bump up the Connecticut recycling rate to 60 percent.
The Recycle CT initiative will be responsible for marketing the need to recycle as well as developing educational promotions and programs at schools, said Macky McCleary, deputy commissioner of the Department of Energy & Environmental Protection.
Connecticut used to have this type of marketing and school curricula back in the 1990s, but it was difficult to maintain, McCleary said. The new initiative will create steadier, more modern messaging.
The state is attempting to increase its current recycling rate from 25 percent to 60 percent by 2024, by focusing on major users like construction and demolition companies. Connecticut also has a variety of specific program to make sure certain materials like mattresses and paint are recycled.
McCleary did not have a specific launch date for the new initiative, except to say his goal was to be up and running by the end of the year.
