An East Berlin bank advisory firm has launched an online rewards program to help banks expand their service relationships with commercial depositors.
Advanced Business Banking Solutions says its branded Full Value Rewards program is the most comprehensive customer-controlled business rewards promotion in the banking industry.
Under the program aimed at banks, thrifts and credit unions, business checking customers can receive awards ranging from signing bonuses and new account rewards, to inconvenience payments, anniversary recognition awards and referral rewards, said ABBS founder and CEO John Hamby.
“Business customers are anxious to reduce the cost of bank services, and they also relish rewards, including the already popular tax deferrable earnings credits associated with analyzed business checking accounts,” said Hamby, former executive with Glastonbury Bank and Trust.
