In their latest effort to look cool, a collection of Connecticut manufacturers has joined the long line of parody videos of Carly Rae Jepsen’s hit pop song, “Call Me Maybe.” (Click on image below to view video).
In its three-minute long version, the video produced by the Connecticut Business & Industry Association features workers on various factory floors across the state lip-synching and dancing – sort of – to strains of the song now getting tons of radio, cable-TV, and viral parody online airplay.
CBIA distributed the tongue-in-cheek video via groups such as the New Haven Manufacturers Association, in the hopes it would go viral and raise awareness about the industry, much like other “Call Me Maybe” parodies by the U.S. Olympic swim team and Sesame Street’s Cookie Monster.
Apparently the tactic is working. The Connecticut manufacturers video – which also includes a brief parody of the U.S. swim team – has been viewed more than 4,500 times since it was loaded on YouTube Oct. 4. Hartford area companies participating in the video include ebm-papst of Farmington, Munson’s Chocolate of Bolton, Capewell Component Co. of South Windsor, and Cooper-Atkins of Middlefield.
October is “Manufacturing Month,” and Connecticut companies are staging events to entice the younger generation by replacing the stigma of dark and dirty manufacturing with the thoughts of a clean, skilled, high paying – and apparently, fun – industry.
