Gov. Ned Lamont’s office announced the launch of an advertising campaign this week that will target the recruitment of state healthcare and direct support workers.
The advertising campaign – which will run in English and Spanish on a variety of venues including billboards and TV commercials – is a joint effort by the governor’s office and state departments of administrative, social, and health and human services. It’s aimed at highlighting the benefits of working for the state.
The Department of Administrative Services is spending $733,226 on the campaign, which will run through February 2023.
According to a state worker jobs listing board, open healthcare positions range from a behavioral health clinic director and clinical nurse coordinator to an epidemiologist and health program supervisor
In a statement, Lamont said: “Our Connecticut state workforce is the best in the country, and I encourage everyone, especially those in the healthcare fields, to take a look at what a career with us has to offer. This campaign supports our already successful agency efforts in recruiting a strong workforce in the healthcare and direct support fields.”
Said Department of Administrative Services Commissioner Michelle Gilman in a statement: “Our team’s strategic recruitment efforts, in a competitive economy, has resulted in a workforce of almost 31,000 employees.”
