Despite not yet being operational the Connecticut Health Insurance Exchange is already getting a name change.
The organization announced today that its new name will be Access Health CT.
The name is part of a larger ongoing branding effort to help effectively communicate the exchange’s strong consumer focus, officials said.
It is paired with a logo of an orange sunburst, illustrating the “friendly and approachable service,” that the organization says it will provide to state residents, and the descriptor, “Connecticut’s health insurance marketplace.”
The health insurance exchange is being mandated by federal health care reform and will be an online marketplace where individuals and small businesses can purchase health insurance. The exchange will begin offering insurance plans this fall and become fully operational Jan. 1.
As part of the rebranding effort, a new Access Health CT microsite has been developed to give consumers and small businesses information they need in an easy-to-navigate and understandable way, officials said.
The new microsite, www.accesshealthct.com, explains how the exchange works, reviews eligibility requirements, and covers the latest news, events and frequently asked questions and answers. It also offers a special online savings calculator to help individuals and small businesses compute their potential
