The pull of the ponies weren’t strong enough to keep Jennifer Mik in New York City. A strong familial bond tugged her back to Greater Hartford, where she had worked for more than a decade.
For eight months in 2008, Mik had worked as a senior account executive at The Sloan Group in New York City. She was responsible for the Big M Racetrack at the Meadowlands, specifically thoroughbred racing as it enjoyed a resurgence in New Jersey.
“I had always wanted to work in New York for an ad agency,” Mik said. “I learned a lot. I hit the ground running and learned a lot about horse racing.” But with a young family, the pull to return to Connecticut was too strong. “This is where my home is,” she said. She also acknowledges that she was fortunate to find an agency job in a tough economy.
At a previous employer, Mik had worked on large accounts like the Connecticut Lottery, which Cashman & Katz now manages. “It’s apropos that I’m back at the shop that has it,” she said, “but I haven’t pigeon holed myself. I’ve done work in health care, hospitality and business to business. I’ve run the whole gamut.”
Mik, 34, is working on some big accounts as an account supervisor for the Glastonbury agency. Among them are Pocket Wireless, the rebranding of Connecticut Children’s Medical Center, and the new Connecticut Bank & Trust.
Advertising has been her passion since college. “Building clients brands and making them successful is what’s important for me,” she said. “I pride myself on my attention to detail.” It’s a trait that has served her well as a
In her free time, in addition to raising two daughters ages 4 and 20 months, Mik also admits to a passion for golf. She has been playing since she was six years old and pegs herself as able to shoot consistently around or below 100 for 18 holes. “That’s my outlet when I’m not working. I try to get out as much as possible.”
