All Music Direct Inc., a New Britain direct marketer of musical instruments, has hired a music business veteran and the drummer in a Beatles tribute band as its national sales director.
Ron Cataldi of South Windsor impersonates Beatles drummer Ringo Starr in the tribute band “Abbey Road.”
All Music President Sal Iacobucci said Cataldi will coordinate the company’s plans to attend and exhibit at a variety of U.S. industry conferences.
The company provide direct-mail and direct-marketing services to the music industry.
Cataldi’s recent background was in independent sales and as a marketing consultant for a variety of music industry clients.
He is a graduate of the University of Hartford’s Hartt School of Music and the Berklee College of Music in Boston.
