Connecticut’s apple growers have produced a bountiful crop despite recent dry weather, and a new digital mobile phone app can help apple-lovers find them.
The CT Apple Marketing Board (CAMB) has released its apple-orchard locator app free at ctapples.org, the state Agriculture Department announced Tuesday.
The app was created with a grant from the state ag agency and the U.S. Department of Agriculture, officials said.
Apples are one of the state’s largest agricultural crops, with an average yearly harvest of about a half-million bushels worth $12 million, according to ag Commissioner Steven K. Revicky.
Although many growers had to irrigate during the recent dry weather, the crop is bountiful and orchards are in full swing, said CAMB Chairman Brian Kelliher.
“The dry conditions actually serve to create an intense flavor in the apples,” said Kelliher, owner of Easy Pickin’s Orchard in Enfield. “Growers have been able to irrigate enough to ensure an excellent crop, so everyone will be able to find their favorite varieties at their local orchard.”
The app features an interactive map that links smartphone users directly to the website of individual orchards for information including directions, hours of operation and what apple varieties are available.
The app also includes a customer-loyalty program that offers a discount for participants that make four visits to any Connecticut orchard, and a “children’s passport” filled with fun and educational activities.
CAMB’s social media presence also includes Facebook, Twitter, Pinterest and Instagram.
