Attention marketers: Gov. Dannel P. Malloy’s office announced that he has signed a law that prohibits unsolicited commercial text messages to cell phones and increases fines for violators.
The law adds text messages to the national registry, which already prohibits phone calls to consumers who add their number to the list. It also increased from $11,000 to $20,000 the maximum fine for each registry violation and requires telecom providers and others to issue notices at least twice a year informing consumers of prohibited solicitations.
The registry is regulated by the Federal Trade Commission, Federal Communications Commission, and the state’s Department of Consumer Protection, which has the power to levy fines against Connecticut violators.
Learn more about the registry and exemptions to the rules here.
