Comcast has decided to display the name of its triple-play product on the Hartford music venue that formerly bore its corporate logo.
Under a four-year extension of Comcast’s naming-rights agreement announced today with owner Live Nation, the Comcast Theatre (formerly the Meadows) is now called the Xfinity Theatre, the companies announced.
The financial terms of the transaction were not disclosed.
Comcast signed a seven-year naming rights agreement with the amphitheater in 2009.
