The Connecticut Business & Industry Association announced Tuesday that it has named Matt Howe as senior vice president for products and services.
Howe, who previously served as CBIA’s vice president of marketing, succeeds Ken Comeau, who retired June 30 after 36 years with the organization.
In his new role for the state’s largest business organization, Howe will oversee CBIA’s core offerings, including Health Connections, Energy Connections, member services and the Workers’ Comp program.
He will also continue to lead product strategy and development and provide strategic oversight of CBIA’s marketing efforts, the organization said.
His initiatives with CBIA included launching a top-performing events model, directing a complete website redesign and expanding digital capabilities that strengthened member participation across all programs, the organization said.
Before joining CBIA in 2019, Howe held leadership positions at Travelers, Thomson Reuters and Paychex, where he developed and implemented national programs for sales effectiveness, workforce development and performance improvement.
CBIA president and CEO Chris DiPentima said Howe’s leadership has been “instrumental” in elevating the organization’s brand and market presence.
“He brings a unique blend of marketing insight and product acumen, making him ideally suited for this role as we continue to evolve our offerings to better serve our members,” DiPentima said.
He also had high praise for Comeau, describing him as “an invaluable member of the CBIA team — and instrumental in driving innovation and excellence in CBIA’s products, services, and membership growth.”
