CashmanKatz names new director of social media, digital analytics

Glastonbury communications and marketing firm CashmanKatz announced it has hired Christina Davis as director of social media and digital analytics.

In her new role, Davis will spearhead the agency’s social media and digital initiatives, overseeing everything from organic and paid social strategies to digital advertising, analytics and SEO. 

Before joining CashmanKatz, Davis served as the digital marketing manager at Genesis10, a national IT staffing, consulting and talent creation firm. She also founded and ran her own advertising agency, Hall Davis Marketing Strategies.

Davis was also previously the editor of the Hartford Business Journal.