Looking to Scale Your Business?
Are you a small business owner who’s been in the game for a few years and is itching to take that next big leap? Whether it’s expanding your footprint, optimizing operations, boosting profitability, or building a powerhouse team, it’s a real challenge to step away from the day-to-day, take the time to zoom out, and reset strategies to reach new goals.
“At Chelsea Groton, we regularly meet with business owners and hear about their challenges and goals,” shared Alexis Kahn, FVP, Cash Management Sales Manager at Chelsea Groton Bank. “We’re always looking for ways to provide support and resources for our business community that go well-beyond finances, including guidance on business strategy,networking, and security, in addition to efficient solutions for cash flow management.”
Most recently, Chelsea Groton heard the need for guidance for business owners seeking expansion. In response, the Bank developed “Scaling for Success: Small Business Series”. This free, dynamic five-week, ten-class program, designed to give business owners the knowledge, tools, and strategies to scale a business successfully, is led by industry experts and offered both at the Bank’s headquarters and remotely. Each week, two classes will be held back-to-back about a topic that is central to business growth and operations.
“While we highly recommend attending all sessions for the most comprehensive understanding, business owners are welcome to attend individual classes based on needs,” shared Miria Gray, Community Education Officer at Chelsea Groton Bank. “Choose the sessions that align with your current challenges or commit to the full program for the ultimate growth roadmap!”
Here’s a program preview:
Week 1: Laying the Foundation for Growth (September 23, 5-7pm)
Whether refining an existing business plan or starting from scratch, you will be guided through the essential steps to scale up successfully. Gain the tools and knowledge to confidently navigate your company’s finances and fuel sustainable growth. Whether you’re preparing for expansion or strengthening your financial foundation, this session will help you make informed, strategic decisions.
Week 2: Financial Readiness (September 30, 5-7pm)
Financial stability and smart funding strategies are key to growing your business. You’ll be equipped with the knowledge and tools to manage your finances effectively and secure the funding needed for expansion. We’ll review how to read and interpret financial statements and key growth indicators while you develop strategies to manage cash flow effectively, ensuring financial stability and long-term success. You’ll also hear from lending experts about funding options, how small business credit works, and how to leverage it for growth.
Week 3: Expanding Your Market Reach (October 7, 5-7pm)
A strong online presence is essential for small businesses to attract customers, build brand awareness, and drive sales. Discussions will include strategies for social media marketing and website optimization. Participants will learn how to develop an effective social media strategy, create engaging content, leverage organic and paid tactics to grow their audience, and explore website best practices to help improve sales and visibility.
Week 4: Financial, Legal & Risk Considerations (October 14, 5-7pm)
Scaling a business requires smart pricing strategies and a strong legal foundation. Attendees will learn how to calculate the right price by factoring in overhead, materials, labor, taxes, and profit margins; develop strategies for rolling out new pricing structures to existing clients with confidence; and build a model for long-term financial sustainability. We’ll also explore business structure changes, contracts, compliance requirements, and how to identify and mitigate potential risks.
Week 5: Leadership & Long-Term Success (October 21, 5-7pm)
Join a dynamic panel discussion with top leaders from large regional businesses as they share insights on navigating growth while preserving the agility and culture of a small business. Learn how they adapted their leadership skills, tackled expansion challenges, and stayed true to their core values. Attendees will complete a growth plan worksheet to set short and long-term goals for their own companies with guidance from the panel.
Interested in taking your business to the next level? Enroll in the “Scaling for Success” program and equip yourself with the tools and knowledge to achieve sustainable growth and long-term success at www.chelseagroton.com/events.
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