Guilford’s Brook + Whittle will buy the custom labels group of Cenveo Worldwide Limited of Stamford, the company announced Wednesday.
Brook + Whittle, a manufacturer of pressure-sensitive and shrink-sleeve prime labels, signed a definitive agreement with Cenveo on the acquisition. Terms were not disclosed.
The Guilford firm said the deal would enhance its position in e-commerce and digital label printing in North America.
CEO Mark Pollard said, “This acquisition places Brook + Whittle at the forefront of digital transformation in the label industry. Regardless of whether our customers require one or one billion labels, the combined platform has the capability to deliver high quality, custom designed products with the industry’s fastest lead-times.”
West Coast private equity firm Genstar Capital bought Brook + Whittle from TruArc Partners in November of last year to help fuel the company’s growth in the sustainable labeling sector.
Wells Fargo Securities and O’Melveny & Myers advised Brook + Whittle and Genstar on the latest transaction.
Credit Suisse served as financial advisor and AlixPartners acted as carve-out and operational advisor to Cenveo, with Credit Suisse providing committed financing in support of the deal.
Contact Liese Klein at lklein@newhavenbiz.com.
