Bristol’s Bass Products has hired a New Haven marketing firm to come up with ways to expand consumer awareness of its electronics brand renowned for its circuit breakers and power panels on shipboard cockpits and heavy-duty land vehicles.
Mascola Group says its specialty is helping clients explore the relationships between consumers and their products.
Terms of the deal were not disclosed.
Privately held Bass Products makes custom power distribution panels and electrical systems for the marine and specialty vehicle industries.
Â
