🔒Biohaven’s migraine drug Nurtec off to hot start with strong sales, celebrity endorsements

What do TV personalities Whoopi Goldberg and Khloe Khardasian have in common with NASCAR team owner Rick Ware?They all suffer from migraines and have become spokespeople for Nurtec, the flagship drug of New Haven’s Biohaven Pharmaceuticals.Dr. Vlad Coric, Biohaven’s CEO, seems almost as pleased with the marketing strategy of using celebrities who use Nurtec as […]

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