New Haven-based Biohaven Pharmaceuticals launched a new ad campaign this month focusing on the “All In One” relief offered by its top drug, Nurtec ODT.
The direct-to-consumer campaign features real patients, including reality influencer Khloe Kardashian, and highlights how Nurtec can prevent and treat migraine attacks.
Ads will be streamed on Nurtec’s website in addition to social media and network, cable and streaming TV.
“Treat and prevent, all in one,” Kardashian says in one of the new ads, which feature her on the job in a fashion setting.
The campaign is aimed at differentiating Nurtec from other migraine treatments and emphasizes the drug’s simple use and effectiveness, according to a Biohaven spokesperson.
Pfizer announced in May that it would buy Biohaven for $11.6 billion and maintain the company’s New Haven operations.
Contact Liese Klein at lklein@newhavenbiz.com.
