BIC, known for its pens, lighters and shavers, is expanding its product offerings to include coloring supplies for children in the United States.
The Shelton-based company has previously offered crayons, markers and colored pencils geared toward young people in other markets, including in Europe, Asia, Latin America and Oceania.
The line, known as BIC Kids, is being launched here in the U.S. to coincide with back-to-school shopping.
Mary Fox, general manager of BIC North America, said the company is thrilled to bring the BIC Kids coloring line to the U.S. market.
According to BIC, the line is designed to withstand years of use by young children. The crayons, for example, are break-resistant. The markers won’t dry out for up to a week if a child forgets to put the cap back on.
“Our team did extensive research on this line to make sure we could deliver the absolute best experience for our consumers – especially the youngest ones,” Fox said. “As a mother of two myself, I’ve spent years wishing for break-resistant crayons, markers that don’t dry out and pencils that won’t splinter. At BIC we have now made that a reality for all families.”
Actress Tia Mowry, famous for shows such as “Sister, Sister” and a mother herself, is helping with marketing the BIC Kids products, which are available at Walmart stores.
Contact Michelle Tuccitto Sullo at msullo@newhavenbiz.com.
