BIC, the Shelton-based leader in lighters, shavers and writing utensils, is continuing to make its mark on the cosmetic industry.
A new addition to BIC’s BodyMark Line of skin-safe body art markers was recently launched and features pastel colors.
The BodyMark Pastel Pop Series features softer versions of the line’s classic colors of body markers.
The temporary tattoo markers are sold in a five-pack and include pastel shades of pink, green, orange, yellow and white, along with 10 stencils to create unique body art.
Anna Ritchie, BodyMark’s global business director, said the company has been listening to consumer feedback, which prompted it to offer more color options.
“With cheerful, pastel palettes trending in the beauty industry this year, the launch of the new Pastel Pop Series is a natural extension of our popular BodyMark lineup, empowering users to create individual looks that show off their authentic selves,” Ritchie said.
The latest Pastel Pop Series joins the lineup of BodyMark offerings, which include special edition BodyMark NFL and Pride packs, as well as multiple color and theme variations. BodyMark packs are available at Amazon, Target and Walmart.
BIC launched the BodyMark beauty brand in April 2019 as a way to celebrate creativity and self-expression.
