Since its arrival into Connecticut’s banking market in 2012, Massachusetts’ Berkshire Bank has had UConn women’s basketball coach Geno Auriemma as its most highly visible pitchman in the Nutmeg State.
Now, the bank’s Pittsfield, Mass., parent Berkshire Hills Bancorp Inc. has added a pair of recognizable names and faces — to pro hockey fans at least — to its roster of pitchmen: Boston Bruins legend Ray Bourque and Bruins left wing Milan Lucic.
Both will join Auriemma in promoting Berkshire’s financial services and products with the tagline, “America’s most exciting bank,” as it expands regionally across New England and New York, Berkshire President and CEO Michael P. Daly said in a statement last week, announcing the partnership.
“Both are known for their extraordinary talent, dedication to the community and leadership on and off the ice,” Daly said.
Bourque played 21 seasons with the Bruins and was the team’s longest-serving captain. Lucic helped the team win the 2011 Stanley Cup.
– Gregory Seay
