Barbie maker Mattel Inc. on Tuesday unveiled a more macho line of dolls tied to Stamford-based World Wrestling Entertainment’s action figures and accessories.
The line will include action figures and toys for both kids and collectors. FlexForce Action Figures, aimed at kids, have moveable arms and legs.
Other kid-targeted products include rings, championship belts, and other products.
For collectors, Mattel will offer a line of action figures that includes Rey Mysterio, the Undertaker, and other WWE characters. New figures will be available every month throughout the year.
The line will help expand Mattel’s offering for boys. Other Mattel products aimed at boys include Hot Wheels and talking truck Rocky the Robot.
Linda McMahon was CEO of WWE before resigning in 2009 to seek the Republican bid as Connecticut’s U.S. senator. (AP)
