An Avon firm found in a recent survey that health insurance brokers want more guidance from the insurance carriers whose products they sell in navigating private health exchanges.
Eastbridge Consulting Group said brokers want advice on product options and sales strategies, as well as on regulatory, compliance and tax impacts for their clients.
In turn, carriers surveyed said brokers will need to take a more consultative approach with customers. Carriers also said smaller brokers will need to purchase or partner with technology vendors to keep up with larger competitors offering private exchanges to clients.
