Hartford health insurer Aetna is launching a $50 million interactive advertising and marketing campaign to get customers to share stories about how to get healthy.
The campaign, whose tagline is “What’s Your Healthy?” also includes the launch of new mobile apps that empower users to create, track and achieve their health and wellness goals.
“Asking ‘What’s Your Healthy?’ is an opportunity to engage all consumers in a conversation around achieving their best health,” said Mark T. Bertolini, Aetna’s chairman, CEO and president. “Wellness is different for different people. I practice yoga and meditation every morning because it helps me be present during the rest of the day. I’m a passionate advocate for wellness programs in the workplace, and Aetna wants to learn more about what helps others achieve their personal definition of healthy.”
Aetna’s new marketing campaign will include TV and print advertisements, billboards and a new interactive website where consumers can share their personal “healthy,” stories.
Aetna is also launching a new CarePass consumer website and mobile app that allows customers to set and track personalized health and wellness goals.
